Atlassian has been developing software for over twenty years, with Jira first coming out in 2002. Since then they have seen huge amount of ups with a few downs here and there. The trouble with all of this is that the software & therefore the business itself has a lifespan. An expiry date in which the product now is obsolete. So how does any company continue to not only make their existing products relevant, but continue to invest and create new products, keeping the company at the cutting edge?

When Atlassian first announced their new product Jira Service Desk, it was nothing more than an add on to the platform. Over time, this became its own standalone product. We review how the application has changed since conception and the future of the product.